Social Media Coordinator- Full Time

Must be located in Columbia, SC | Hybrid: remote and on site work
*Students are encouraged to apply for our internship program, this is not a student based role*

About City Social

City Social is a leading communications company specializing in public relations, content creation, and social media. We work with some of the top restaurants and hospitality brands in Columbia, South Carolina and New York City.  You can see our current client list here.  We have had clients featured in Southern Living, Eater, IMBIBE, Thrillist, Post & Courier, Discover South Carolina, COLAToday, and more media outlets.  At the core of our business, we are storytellers with an eye for detail and a heart for supporting local businesses. At City Social we believe in having creative freedom and a healthy work-life balance.

About You

You are creative, collaborative, and an exceptional writer with an eye for digital marketing. You’re driven, strategic and solution-oriented.  You remain on top of trends in our ever changing industry, and in the know of best practices in social media.  You bring proven experience developing and implementing successful social campaigns and you are passionate about supporting local restaurants and hospitality brands. 

The Role

As a Marketing Coordinator, you understand the power of content and how to curate a feed.  The ideal person is a dynamic, natural born leader who is eager to grow, learn, and be a force in achieving client goals through tactical initiatives like community engagement, stunning content creation, and creative writing.  On a daily basis, you will be in charge of creating content through photography and videography, drafting monthly content calendars for review, creating reels and stories, building ad campaigns, gathering reports for clients, managing social communities, event coverage and promotion, and keeping track of client requests and needs. You will also work directly with the PR team on influencer marketing initiatives and media coordination for your clients.

Duties and Responsibilities 

This role is 80% Social Media Marketing and 20% Public Relations & Influencer Management

  • Film and photograph content
  • Assist/manage content shoots, content planning and strategy
  • Create and administer social media ad campaigns
  • Demonstrate attention to detail, while being able to prioritize and multitask 
  • Actively spot trends, have strong industry connections, and become an expert in positioning the agency and clients ahead of the trends
  • Participate in client strategy sessions, providing big-picture, creative and strategic thinking
  • Be a visionary for the direction of content creation and alignment with PR efforts
  • Manage the day-to-day for all account administrative tasks 
  • Draft and manage an editorial calendar
  • Help vet incoming media and influencer opportunities/hosting requests
  • Guide student interns     
  • Source UGC for mockups during the community management process
  • Manage hashtag group implementation for clients
  • Schedule content for platforms once content is approved
  • Draft and post daily Instagram Stories for clients 
  • Assist in event marketing and coverage
  • Research models/influencers for content shoots
  • Write and distribute email marketing campaigns and newsletters
  • Assist with the digital filing within content archives for each client
  • Own community management, replying and engaging within messages, reviews, comments, and check-ins across social media channels
  • Monthly reporting on organic and paid media
  • Assist with the creation of influencer collaboration impact
  • Ability to perform other tasks, duties or projects as required

Experience

  • Bachelor’s Degree or comparable experience required 
  • Must have least 2+ years of social media management/content creator experience
  • Experience creating Instagram Reels and TikTok’s
  • Experience with photography and post production editing and organization
  • Content creation management capabilities: videography, photography, graphics, shot lists, props, storylines
  • Agency or in house social media experience preferred

Requirements

  • Professional photography or videography with DLSR camera or professional equipment (drone experience a plus)
  • Excellent oral and written communication skills
  • Excellent interpersonal skills – must work well in a team setting
  • Excellent organizational skills – must be a self starter and independent worker
  • Must be able to identify and resolve problems in a timely manner
  • Proficient in Instagram, Facebook, TikTok and Twitter 
  • Foundational understanding of Influencer Marketing
  • Proficient in Facebook Business Manager and Ads Manager 
  • Proficient in Google Drive, Canva, Lightroom and Photoshop

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa. 

Benefits

  • Compensation based on experience ($45k to $60k)
  • Potential Commission and Discretionary Bonus
  • Hybrid schedule
  • Paid holidays
  • Birthday PTO
  • Accrued PTO
  • Parental Leave
  • Work perks- food & drinks from clients, amazing events, flexible schedule, summer Friday’s
  • Relocation and medical insurance not currently offered

Hiring Practices

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. 

City Social’s recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner.  City Social may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

City Social supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law. 

To apply please email your resume, work samples, Instagram handle, why you would be a good fit + 5 fun things about you to citysocialco@gmail.com by May 25.